Sheikh Mohammed Announces UAE Strategy to Draw Dh100-Billion Tourism Investment

The UAE Vice-President has unveiled one of his “biggest projects” for the country over the coming nine years: a tourism master plan that aims to bring in Dh100 million in fresh investment and 40 million guests to hotels in 2031. The UAE Tourism Strategy 2031 -is part of Projects of the 50 -will only strengthening its position among the top destinations to visit in the world.

“Tourism is key to diversifying our economy and boosting the UAE’s global competitiveness,” He said His Her Majesty Sheikh Mohammed bin Rashid Al Maktoum Vice-President and PM of the UAE and the ruler of Dubai in his announcement of that the strategy was approved.

The objective, he stated was in order to “boost our competitiveness by attracting Dh100 billion as additional tourism investments and welcoming 40 million hotel guests in 2031”.

Through 25 development initiatives and policies Through 25 initiatives and development policies, the strategy hopes to boost the sector’s GDP contributions to Dh450 billion, with an annual growth by Dh27 billion.

At present, the UAE is as one of the top 10 global destinations in terms of tourism, with over 22 million people flying into the airports of the country during the first quarter alone. To offer a memorable experience to visitors from across the globe, the new master plan will help to improve the overall tourism image of the nation and help sustain its well-established ecosystem.

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In line with its main guidelines, the tourism industry will be enhanced and diversified and Emiratis will be encouraged to take part in the industry, as per an announcement by the UAE Government. It is anticipated that the plan will assist in the development of tourism investment across diverse related industries which include tourism, aviation and hospitality, and generate potential investment avenues.

To attract visitors, a wide range of new locations and services will be launched in the coming years. The goal is to create not just a beautiful tourist destination, but one that is secure and secure, as per the statement of the government.

The National Tourism Strategy 2031 comes as a joint effort of the Ministry of Economy and various local and federal agencies and institutions — such as those of the Ministry of Foreign Affairs and International Cooperation and the Federal Authority for Identity, Citizenship, Customs and Port Security and The UAE Central Bank and The General Civil Aviation Authority; the UAE airlines and The World Tourism Organization; a several international companies as well as the Federal Competitiveness and Statistics Centre.